NAIC Unveils Distracted Driving Awareness Campaign

April is Distracted Driving Awareness Month, and the National Association of Insurance Commissioners announced the launch of Keep the Road Code, a new campaign that focuses on preventing distracted driving...
April 19, 2018

April is Distracted Driving Awareness Month, and the National Association of Insurance Commissioners (NAIC) announced the launch of Keep the Road Code, a new campaign that focuses on preventing distracted driving.

“We know that there has been a significant increase in distracted driving accidents and fatalities since 2008,” said Julie Mix McPeak, NAIC President and Tennessee Commissioner of Commerce and Insurance. “It’s an issue close to me because I’m a mom with a new driver at home. I'm grateful for my platform as NAIC President to raise awareness nationwide, and hopefully help curb distracted driving across the country.”

Keep the Road Code aims to educate consumers on the dangers of driving while distracted whether it is from impairment, texting or doing anything that takes their eyes off the road or hands off the wheel. Distracted driving is a serious public safety concern. Ten percent of fatal accidents in the U.S. involve at least one distracted driver, killing approximately 3,500 people each year.


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