Independent Agents are the Preferred Choice for Most Small Businesses

The PIA Partnership has conducted nationwide research about the insurance buying preferences of small business owners.
April 23, 2019

Did you know that PIA’s national company council, The PIA Partnership, has conducted nationwide research about the insurance buying preferences of small business owners? The research is encouraging because it found that small business owners strongly prefer independent insurance agents as they make choices in today’s online world.

However, the results also serve as a wake-up call that agents must take steps to continue to demonstrate their value and also be more engaged online.

Small Business Insurance & The Internet will help agents understand the research findings while providing them with strategies and tools to help them stay ahead of online competition in commercial lines. Learn more and access the research.

Thank you to the current PIA Partnership companies: Central Insurance Company, Encompass Insurance, Erie Insurance, Liberty Mutual Insurance, MetLife Auto & Home, National General Insurance, Progressive Insurance, Selective Insurance Group, State Auto Insurance Companies, and The Hanover Insurance Group.


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