PIA’s 2019 Agency Marketing Guide Now Available Online

This year’s PIA Agency Marketing Guide is available in PIA’s enhanced, digital format.
November 5, 2019

PIA is excited to announce that the 2019 PIA Agency Marketing Guide is now available online to PIA members and their colleagues. This year’s PIA Agency Marketing Guide is available in PIA’s enhanced, digital format, the same one that has been powering the email edition of PIA Connection over the past two years (www.pianet.com/piaconnection).

A hard copy of the 2019 PIA Agency Marketing Guide mailed to PIA members across the country along with the July/August issue of PIA Connection. The digital version is available to PIA members online at www.PIAAgencyMarketingGuide.com.

The 2019 PIA Agency Marketing Guide includes a focus on digital marketing, helping independent agents understand and leverage these new marketing tools. Readers will learn the advantages of being an “innovator agency” versus a “status quo” agency and will learn the importance of differentiating themselves from their competition. Our experts will help you understand the buying behaviors of millennials and Generation Z insurance buyers which you can put into practice following their guidance on prospecting and sales.

The 2019 PIA Agency Marketing Guide is the latest offering from the PIA Branding Program (www.piabrandingprogram.com). Through the PIA Branding Program, PIA provides members with marketing tools, including consumer-friendly issue papers on timely insurance topics, social media support, print and radio advertisements in both English and Spanish, and direct mail and digital marketing services in the PIA DMV: PIA’s Direct Marketing Vault.

PIA National wishes to thank the sponsors of the 2019 PIA Agency Marketing Guide: American Reliable Insurance Company; the PIA DMV: PIA’s Direct Marketing Vault; Progressive Insurance and Smart Choice.


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