Agent to Agent: To Text or Not to Text (Answer: Text)
Peter Benchley’s novel Jaws brought us the popular quote, “Just when you thought it was safe to go back in the water...” When preparing marketing plans, many insurance agents ask a question along these lines: “Is it safe to begin text marketing?”
Whereas beachgoers on Amity Island were worried about being eaten alive by a 25 foot great white shark, agency owners are worried about the perception their audience will have. Will they feel that I am invading their privacy?
Read the rest of this article by Alexi Papandon here: To Text or Not to Text (Answer: Text)
Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com
PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: EZLynx, Progressive Insurance and Smart Choice.
PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, Progressive Insurance, State Auto Insurance Companies, The Motorists Insurance Group and Wright Flood.