PIA’s 2017 Agency Marketing Guide Now Available
The 8th edition of the PIA Agency Marketing Guide is now hitting mailboxes along with the current issue of PIA Connection magazine. It is also available to PIA members online at www.PIAAgencyMarketingGuide.com.
The 2017 PIA Agency Marketing Guide features marketing tips from real agents as well as industry professionals who work with thousands of agents across the country each year. PIA members reading the publication will learn how fellow members use text messaging to service policies and generate new business, how public speaking can be used to generate leads, how to make use of technology in their agency’s marketing and much more.
“This year’s PIA Agency Marketing Guide puts a spotlight on the volunteer work that many agencies are performing,” said Alexi Papandon, senior vice president for products and services at PIA National. “Independent agents have always been an integral part of the fabric of their communities. With volunteer work being increasingly important to all Americans, especially millennials, the good work of PIA member agencies not only strengthens their brands but also makes them an employer of choice for the next generation coming out of school.”
The 2017 PIA Agency Marketing Guide is the latest offering from PIA’s award-winning PIA Branding Program (www.piabrandingprogram.com). Through the PIA Branding Program, PIA provides its members with marketing tools, including consumer-friendly issue papers on timely insurance topics, social media support, and print and radio advertisements in both English and Spanish.
PIA National wishes to thank the sponsors of the 2016 PIA Agency Marketing Guide: EZLynx, Progressive Insurance and Smart Choice.