Smarketing and Why Your Agency Needs It
What? Another marketing term to learn? You barely have time as it is to keep up! Learning about Smarketing is well worth your time though. With a well-run Smarketing strategy you can maximize every opportunity. Smarketing is the perfect marriage between sales and marketing. When sales and marketing get married we see ridiculously amazing results. Let us show you how!
Read the rest of this article by Kelly Donahue-Piro here: Smarketing and Why Your Agency Needs It
Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com
PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: Lynx, Progressive Insurance and Smart Choice.
PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, Progressive Insurance, State Auto Insurance Companies, The Motorists Insurance Group and Wright Flood.