For Experienced Producers, Service and Prospecting Are the Same Activity
Ask any successful producer in our business what is the single most important activity or skill they attribute to their success, and you’ll hear a variety of responses like: developing relationships, presentation skills, the ability to close, coverage analysis, developing solutions, etc. Pick one or all, and they are all right, and at the same time all come in second to prospecting.
Read the rest of this article by David Connolly here: For Experienced Producers, Service and Prospecting Are the Same Activity
Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com
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PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, Progressive Insurance, State Auto Insurance Companies, The Motorists Insurance Group and Wright Flood.