Volunteers Needed for Content Review for USPS Every Door Direct Mail Program
PIA National has diligently been working on creating free postcard templates for PIA members to utilize as part of the US Postal Every Door Direct Mail Program.
The USPS Every Door Direct Mail program provides businesses a cost-effective way to saturate a localized area and get marketing messages directly into the hands of consumers. It’s ideal for targeting entire neighborhoods near businesses at the carrier route level. Mailings are determined with a USPS mapping tool, which allows agents to identify delivery routes in their target area as well as demographics such as P.O. Boxes, highways, income, age, type of household, presence of children, etc.
We are at a point where we need your help!
We are looking for PIA members who would like to review postcard messaging and provide feedback. We want to ensure that the copy will meet your needs before we offer this as part of PIA Branding Program.
To volunteer or for more information, please contact Dana Anaman from PIA National at Danaan@pianet.org or 703-518-1382