PIA National, National Underwriter and Flaspöhler Research to present the 2018 Independent Agent Survey
Survey will provide unprecedented insight into agents’ needs.
Following the success of 2017’s Independent Agent Survey, National Underwriter Property & Casualty, in cooperation with the National Association of Professional Insurance Agents (PIA) and Flaspöhler Research, will continue that partnership with a new survey.
Findings from the 2018 National Underwriter/PIA Independent Agent Survey will provide deep, revealing insight into the challenges, needs, and demographics of independent Property & Casualty insurance agents across the U.S.
Renowned intelligence firm Flaspöhler, with which National Underwriter has enjoyed a decade-long editorial relationship, has long conducted an annual study of agents on behalf of key P&C carriers, which use the results to help them best meet agent needs. Beginning this week, the expanded 2018 questionnaire — crafted by Flaspöhler, PIA, NU and P&C carriers — is being distributed to NU’s proprietary lists of independent agents nationwide as well as PIA’s national membership.
The results of this project will be shared in print and online as a data-rich cover feature of charts, graphs and editorial analysis in National Underwriter’s February print edition, as well as on PropertyCasualty360.com and in PIA’s member magazine, PIA Connection.
“We are proud to once again conduct this survey that is regarded as an authoritative benchmark and empowers independent agents to share with the entire P&C industry exactly what’s on their minds,” said Shawn Moynihan, National Underwriter’s Editor-in-Chief. “Our alliance with PIA in this effort will help us all gain broader perspective on the needs of the people who sell P&C products every day, and will help inform our editorial coverage going forward as we continue to serve them.”
“PIA is pleased to once again partner with National Underwriter and Flaspöhler in this groundbreaking survey, the size and scope of which provides our industry with the most comprehensive and accurate picture of what professional independent insurance agents need to best serve their P&C clients,” said PIA National Executive Vice President & CEO Mike Becker. “Independent agents are the preferred distribution system for P&C products. Results of this survey will help them stay on top.”
Independent agents can look for the e-mail invitation to the survey link beginning this week.